Where Clothing Meets A Reason to Stay
Kontinue is a mental health clothing brand that exists to remind you: you're not alone, and your story is not over.
Every piece we create is a quiet form of support—designed for the days when your brain is buffering, your heart is heavy, and you just need something soft to hold onto.
Where It All Started
Kontinue was born in a college professor's office. Kathy, our founder, walked in wearing a sweatshirt she had made herself. Other students complimented it. Her professor looked at her and said...
"You should start a clothing brand."
At the time, it felt random. She was barely holding it together. Behind the smile was deep depression, overwhelming pressure, and thoughts of giving up.
But later, after surviving that season and starting to heal—that sweatshirt came back to her. It had meant something. It had held her.
That’s when the idea became real:
what if clothing could be a reason someone chooses to stay?
Why We Do This
We know what it’s like to feel like you’re falling apart. To look fine on the outside but feel nothing on the inside.
Kontinue exists for the moments when you need a gentle reminder—on your chest, on your sleeve, on your hoodie—that it’s okay to rest, it’s okay to hurt, and it’s okay to keep going at your own pace.
We don’t make clothing to be trendy.
We make it to be true.
Wear What You Need To Hear
We're here for the soft reminders. The quiet hope. The reason you didn't give up.
Wear it for yourself.
Or for someone else who might need it too.